Management in social systems (open, non-equilibrium) - is input through attractors.
Attractors are entered in the semantic space of society, as a new semantic field. If they are attractive to society, they become assimilated and begin to affect (as 'centers of gravity') on the development of society.

The principles of attraction:

• Identity (attractor should look like a more highly structured region of semantic space community (Synonyms: advanced, wisdom?);
• Complementarity (attractor looks to be complementary to the semantic space structure of the community (synonym: appeal)

Thus this particular attractor is attractive only for a certain part of society.

It develops the theme of "semantic marketing articles" Mensur Zoili (IzPiTal) ", see http://taktaev.com/russian/cnp/using_of_theory/izpital/default.htm and" semantic management ", see http://taktaev.ru/russian/cnp/using_of_theory/postindustrial/default.htm